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Energy Drinks: A Short Buzz, But at What Cost?

By Ophelia MnisiSeptember 3, 2025Updated August 4, 2026
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A Growing Trend Among Young People

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Energy drinks have become a common sight in spaza shops, supermarkets, and even school bags. Marketed as a quick fix for energy or concentration, they have surged in popularity among young people in South Africa. Yet, health experts warn that the short-lived buzz may come with long-term consequences.

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The Immediate Effects

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“Many of these drinks are packed with sugar and caffeine. They might keep you awake for a few hours, but they can also raise your heart rate, disturb your sleep, and leave you more exhausted afterwards,” explained a local nutritionist.

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Risky Habits in Schools

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A survey of learners in the North West province revealed that pupils often reach for brands such as Dragon, Switch, and Red Bull to stay awake and focus on their studies. However, doctors caution that this coping mechanism is risky. “Children and teenagers are especially vulnerable to caffeine. Excessive intake can cause headaches, mood swings, anxiety, and in serious cases, heart problems,” said a Johannesburg GP.

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South Africa’s Expanding Market

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South Africa is one of the largest energy drink markets on the continent, with consumption continuing to rise. But with this boom comes growing health concerns. “We are seeing more young patients presenting with sleep disorders, dental issues, and even signs of dependency linked to energy drinks,” warned a Mediclinic health practitioner.

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Choosing Healthier Alternatives

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Community members are urged to think carefully before consuming these beverages. “Ask yourself: do I really need this, or could I opt for something healthier such as water, tea, or fresh juice? Energy drinks may provide a quick lift, but they will not address long-term tiredness,” advised a public health expert.

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